Hiring a new designer for a project carries many potential troubles. Luckily, they can mostly be avoided if you know the right things to ask your designer. With just a few questions, you can see if he or she is the right person to work with.
#1 What is Your Style and Process?
Not all designers are the same. No matter how hard they try to present themselves as all-round masters of the trade, they are not. Every single one of them has his own style and approach to design. And not every style works for every advertising intent. So go for the one who uses space, colors, themes, and objects in the way that suits your intention.
The design process is another essential matter if cooperation is to be successful for you. Some designers don’t like to answer questions or receive input during work. If you’re okay with getting the final product without any part in its creation, that’s fine. If, on the other hand, you prefer to have control over the process, such a designer might not be the best choice for you.
#2 How Experienced are You?
Years in the business don’t guarantee quality work by themselves but can be an indicator.
The designer with a fair share of projects under his wing is more likely to be adaptable and flexible. Not to mention good at what he or she does.
#3 Can I Get Your Portfolio?
A portfolio is one of the best ways to learn about the designer. Looking at his/her work will give you an idea about how he/she does things and, consequently, if that works for you.
You can also see if and how the designer worked for your industry.
Besides learning about the designer’s style, portfolios can be indicators of bad apples. If your prospective designer refuses to share his works, there is undoubtedly a reason for that.
Folks who are proud of their products will ensure that others can see them.
#4 Do You Have Enough Time?
This is an especially important question if you’re on a tight schedule. But even if you’re not, it’s good to know that your chosen designer can dedicate his time and efforts to your project, and the most essential of all – finish it on time.
It is regular for these days that designers take on as many jobs as they can. That can create problems if they can’t manage their time and schedule well. That can prove to be a very bad combination. The one you should avoid.
#5 Do You Make Changes?
Sometimes the product doesn’t rise up to the expectations. If that happens, you wish a designer willing to revise his work. Revisions should come naturally, as should feedback. If the designer isn’t ready to change the logo or color, he may not be the right person for you.
That, of course, doesn’t mean an infinite number of revisions. Many designers do a couple of revisions for free, before charging the next ones.
#6 What’s the Price?
Last but not least, you should know how much the project is going to cost you. It’s best to ask about the rate straight away. That way, you’ll know where you stand and eliminate the possibility that the final amount surprises you.
And have in mind that experienced designers will charge more than the novices but that such price is probably worth it.
