Graphic designers from all over the world confront this problem daily. Probably every designer has been contacted by a client who thought the price of designing a logo is too high. To avoid future misunderstandings, let’s demystify why a high-quality logo design does not cost $50.
Designing a Logo Is Not Easy
The process of designing a logo is quite complex. It includes meeting with a client, creating a design brief, researching, creating a proposal, generating ideas, etc. Before you hire a professional, you should know there are steps a designer will take to create an adequate visual solution for your business.
- Meeting with a client—Every professional designer, once you contact them, will want to meet with you in person. That way, a designer will get familiar with your business/services/products and will get initial ideas of how your logo should look. Be prepared to answer a lot of questions! The more information you give, the better the final result will be. You can also ask as many questions as you want, so you’ll know for sure if the two of you are on the same page.
- Research—Once you talk to a designer, he/she will start one of the most important parts of every design process—research. A designer will research your customers, competitors, and the industry, in general, to figure out how to make your new logo stand out in your niche.
- Generating ideas—We’ve come to the creative part—sketching. The designers will draw a lot. They will try different styles and shapes to find the perfect one for your logo.
- Working in Adobe Illustrator—Many designers create their first drawings using a pen and paper, so once they finish, they go to the next step—creating a logo in a digital form. Adobe Illustrator is a standard software for creating logos. By using it, designers can create vector artwork that’s both precise and scalable. When created as vector artwork, the logo is flexible so it can work in small and large sizes, as well as low and high resolutions.
- Revisions and feedback—Once a designer creates a concept, he/she will present to you their best idea/s. It is a very important part of the process because, in most cases, clients are not completely satisfied with what they see in the first place. As a client, you need to tell a designer what you like and what you don’t like. Also, explain why you like or don’t like something. Your feedback will help a designer to make adequate changes or implement additional ideas you may have.
- The final design—After a few revisions, a designer should know what your expectations regarding a final result are. Once you are satisfied with the look of your new logo and depending on your agreement, a designer will prepare all the necessary files and send them to you.
Designers Commit to 4+ Years of Education
Yes, there are self-taught designers, but that’s an exception, not the rule.
Most designers understand the value of higher education, so they commit many years to it.
To hire a designer with a degree means you will have to pay more, but you will also receive more. A College degree is fundamental, but education does not end there. To stay in business, designers need to stay atop innovations in graphic design, so the learning never stops.
Software and Equipment Designers Use Is Expensive
To provide high-quality designs, designers need to stay atop current technology. Though you may think it does not concern you as a client, if you want premium design, you need to find a designer who uses the best equipment and software.
Designers pay a couple of thousands of dollars for almost every program they use and spend hundreds for each upgrade. Therefore, if you are wondering why designs are not cheap, the cost of the software is one of the answers.
A Logo Is the First Thing People See
A logo is the first thing people notice. If you want to make a good first impression, you need to ensure your logo truly represents your business. Bear in mind that even a high-quality logo can’t guarantee success. If your services or products are not good, the logo can’t do much to change the situation. But, if you believe in your business, investing in a high-quality logo is a step closer to success.
A Logo Is an Essential Part of Every Segment of Your Business
If you have a business card, a website, none of these things you could have without having a logo. Bear in mind that the logo is an essential part of everything else your company does visually. The logo is the foundation of your branding and corporate identity.
Every successful company uses branding to its advantage.
The statistics have shown that the more businesses invest in marketing, the greater their RIO will be.
It Is a Long-Term Investment
When starting a business, many business owners have a limited budget, so they try to save as much money as possible. Investing in a high-quality logo is not at the top of their priorities. Instead, most of them choose a cheaper option thinking they will buy a better one once their business grows.
Though it sounds rational, it is not a good idea because what you are building as a new business is your brand.
If you are thinking about changing your logo every couple of years, you could cause your brand to fail and become unrecognizable.
A logo is the first thing people associate with your business, so when you change it, it’s like you are starting over from scratch. Your cheap logo could even prevent your business from taking off in the first place, and no one wants that. Think about your logo as a long-term investment now, and you’ll enjoy the adventures of it later.
