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#You Make the First Impression Only Once
Whatever your product’s quality, always remember that your website is just one drop of water in the ocean. The amount of ads that the average internet user sees daily is staggering.
At least that’s why your site has to stand out from the crowd. And that’s where the graphic design kicks in. It keeps potential clients on your web page. It sends them a message that your business is trustworthy. And there’s one more thing to have in mind, said Saul Bass:
Design is thinking made visual.
So, in a way, you have to enter the minds of would-be clients and guess what they want to see that would connect them to your business. That’s where a professional designer can help you. The right pattern of colors, creative web design, and a striking banner or logo will do wonders.
The first impression is made once, and an adequate message, sent in the right tone, will set your business apart. You may not believe it, but the font used on your web page can make a difference between people staying and reading its content and simply moving on. And once you have their attention, a big chunk of work is done.
#Strengthening the Message
When it comes to marketing, it begins with visibility and ends with credibility. Adequate design and easy navigation through the website or social media page will send the message that your business is serious about getting through to the clients. Even the best product or service is quite useless if it’s impossible to find. If done correctly, the design will tell your story to the client, make it easy to understand, focus the client’s attention on where you want it to be, and show him that you care.
So make sure to know who you’re advertising to and their intent once they reach your web or social media page. Get that right, and your logo, and consequently your products, will become an instantly recognizable brand.
#Design Can Make a Brand
Many people believe that web design is low in the pecking order of necessities for the expanding business and, therefore, not worthy of more significant investment. Many will settle for the DIY approach, thinking that it doesn’t matter. That can’t be further from the truth. Joel Spolsky says:
The design adds value faster than it adds costs.
Branding your company is the cornerstone of success. More often than not, it’s a brand that keeps people loyal to the products. And the brand guarantees the quality. Therefore, splashing the cash on it will pay off — especially today, when many folks offer professional design services at affordable prices.
